At a Glance

All STARMAXX tires are produced by PETLAS tire factory and it is a brand of PETLAS Tire Industry Co.

For Passenger cars, Light Trucks and trucks, off-highway equipments used in agricultural, industrial, earthmoving / construction vehicles and aircrafts. Petlas Corporation has ISO 9001 Quality System Assurance Certificate and AQAP-110 Industrial Quality Assurance Certificate.

Starmaxx brand tires are exported nearly one hundred countries worldwide, has large and stable distribution network throughout the world tire markets.

Innovative mission, unique quality approach and leadership mission enables Petlas Corporation having constant growth rate and securing its place at international markets with quality and customer orientated production.

Petlas Corporation with numbers

Vision & Values

  • Vision

    Being a global brand with perspective of safety, environmental awareness and economy targeting the next generation with technological products and services

  • Mission

    We are all one to achieve the following targets;

    • To produce high quality and reliable products by utilizing “excellence in business” understanding which is focused to customer expectations
    • To optimize our stakeholders expectations by effectively our resources
    • To increase our competition power through a set of continuous improvement activities
    • To fulfill our social and environmental responsibilities exceeding minimum regulatory requirements
  • Common Goal

    • 1To be ranked as being one of the top three in Agricultural and Off-The-Road Tire businesses
    • 2To be a specialized company in Passenger Car & Light Commercial tire business using our own Radial Tire Technology
    • 3To be a market leader in the North Africa, Middle East, CIS Countries for off road tires
    • 4To maximize customer value by building long lasting relationships with customers, consumers and business partners
    • 5To be recognized as a leader in technology and/or product innovation
  • Shared Values

    • Customer Value

      Our success depends on exceeding the expectations of our customers and standing behind everything we do. We offer our knowledge, experience, quality and practical solutions to our customers. Our aim is to build long term relationships with our costumers by providing excellent service, quality and delivering our promises.

    • Personnel Satisfaction

      Our success is based on our people. We respect the personnel rights of every individual. We treat each other with respect and dignity. We provide opportunities for our people to develop their competencies and job skills.

    • Innovation & Continuous Learning

      We believe in continuous learning, innovation and improvement. We support change and seek out the opportunities it brings. We serve our customers through innovation, continuous improvement.

    • Honesty & Integrity

      We are conscious of the importance of Integrity and honesty. We keep our commitments and our word. We promise only what we can do. Therefore our customers, co-workers, dealers, stakeholders are able to trust what we do, what we say…

    • Commitment & Responsibility

      We are responsible of providing global safety, care for environment and managing our business ethically. We promote the health and safety of our people through our programs, creating an appropriate working environment. We provide our customers with safe and excellence products & service. We establish values, ethics, culture and a governance structure to inspire the stakeholders.

  • Business Principles

    • Environmental Sustainability

      Our highest priority is protecting the environment. We are conducting our operations in a way that is safe for environmental performance. Environmental performance is a shared responsibility which must be applied to every company in worldwide.

    • Personnel Responsibility

      Our success is based on our people. We respect the personnel rights of every individual. We treat each other with respect and dignity. We work together with individuals of various cultures, religions, ages, disabilities. We do not discriminate on the basis of race, gender, sexual orientation, age, pregnancy, caste, disability, union membership, ethnicity, religious beliefs or any other factors protected by law.

      We do believe that our success based on recruitment policy as we recruit talented, motivated people who respect our shared values and principles. We believe in equal opportunity in hiring, salary, benefits, advancement, termination and retirement.

      We safeguard the health and safety of our people. It is essential that our people work in healthy and safe environments. We prevent injuries and illness related to work.

    • Customer Satisfaction

      We do know the importance of customer satisfaction. We are demonstrating honesty, integrity and fairness to our customers. We are using compliant resolution process to track and analyze customer complaints, ensure prompt reply to improve our service.

    • Quality Assurance

      We challenge ourselves in order to constantly improve and achieve the highest levels of quality. We are committed ourselves to the continuous improvement of quality. We maintain the products’ quality, safety and efficiency.

    • Compliance With Laws & Ethics

      We conduct our business in compliance with all applicable laws and regulations. Our code of ethics principles based on trust and respect. We do not accept gifts, bribes or other benefits from individuals. Being honest with our people, public customers, suppliers, and government authorities. We do not accept harassment.

History

Petlas Was Established And…

1976 1990 2000 2010
  • 1976

    1976

    PETLAS ESTABLISHED IN 19 AUGUST 1976

    Because the embargo, applied to Turkey after Operation to Cyprus in 1974, a new mentality “to meet the needs of defense industry with national resources” appeared and Petlas Tire Industry and Trade Company was founded in 1976 as a State Economic Enterprise, in order to manufacture fighter aircraft tire for Turkish Air Force.

  • 1993

    1993

    MARKETING OF FIRST MILITARY PLANE TIRE TO TURKISH ARMED FORCES

  • 1997

    1997

    PRIVATIZATION OF PETLAS

    The privatization process took place from 1990 to 1997, and then accomplished with transfer of shares to a company by Privatization Institution.

  • 1998

    INITIATION OF PROGRAMME “VOYAGE TO QUALITY” IN PETLAS CORPORATION

    Petlas put the “Voyage to Quality” in force as a part of “Strategic Action Plan” on 1st of April 1998, deemed quality very important. In the framework of this plan, Petlas Corporation developed its buyer network, sales and production level. So the quality level and customer satisfaction increase more and more each day.

    FIRST MISSION & VISION POLICY

    AWARDING OF ISO 9001 QUALITY SYSTEM CERTIFICATE

    ISO 9001 Quality System Certificate was awarded by German originated RW TÜV / TÜV CERT in 1998

  • 1999

    AWARDING OF AQAP-110 INDUSTRIAL QUALITY LEVEL CERTIFICATE

    AQAP-110 Industrial Quality Level Certificate was awarded by Ministry of National Defense and Under secretariat of Defense Industry in 1999.

  • 2000

    ESTABLISHMENT OF VALUES

  • 2001

    EFQM PERFECTION MODEL

  • 2002

    FIRST EFQM DEBRIEFING

  • 2004

    AWARDING OF ISO 14001 ENVIRONMENTAL MANAGEMENT SYSTEM CERTIFICATE

    ISO 14001 Environmental Management System Certificate was awarded by RWTUW in May of 2004.

    AWARDING OF ISO 9001: 2000 QUALITY SYSTEM CERTIFICATE

  • 2005

    2005

    PURCHASING OF PETLAS BY ABDULKADIR ÖZCAN A.Ş.

    Petlas Corporation remained as a part of a company from 1997 to 2005 and purchased by ABDÜLKADİR ÖZCAN ANONİM ŞİRKETİ, leading tire company of Turkey in 2005.

    STARMAXX BRAND HAS BEEN LAUNCHED BY PETLAS CORPORATION

  • 2007

    PRODUCTION OF RADIAL TRACTOR TIRES AND MANUFACTURING OF 85% OF THE PRODUCTS WITH ITS OWN KNOWHOW

  • 2008

    PRODUCTION OF PASSENGER AND WINTER TIRES OF 13-14-15-16" RIMS IN MORE THAN 100 SIZES

  • 2010

    PRODUCTION OF FIRST 17" AND 18" PCR AND UHP TIRE, INVESTMENT ON TBR TIRES

  • 2011

    PRODUCTION OF FIRST 19" UHP TIRE, FOUR-SEASON LVR AND SUV TIRES (A/T)

    CAPACITY INCREASE FOR ALL AGRICULTURAL TIRES

  • 2012

    PRODUCTION OF FIRST WINTER A/T SUV TIRES WITH KNOWHOW OF PETLAS

  • 2013

    AWARDING OF ISO/TS 16949