Code of Ethics

We Have Declared a Code of Ethics

We have declared a Code of Ethics based on company's business princibles to assist its employees in determining if certain behaviours are apprapriate and acceptable in their dealings with clients and third parties.

Every employee will attend yearly training on ethics, receive a copy of the Code of Ethics and needs to understand and sign statements promising to adhere to all company ethics princibles.

Human resource manager is responsible for the Code of Ethics. Company conducts training activities and provides information to support the implementation of the Code of Ethics. Any breach of company' Code of Ethics is investigated by human resource manager.

Ethics Princibles

  • Respect for Employees

    We respect the personnel rights of every individual. We treat each other with respect and dignity. We are committed to provide a workplace that is free of discrimination such as skin color, ethnic origin, nationality, age, disability, maritial status, political and trade union views. We safeguard and develop our people.

  • Health & Safety

    We safeguard the health and safety of our people.

    We conduct our operations in a matter that is safe for environmental performance.

  • Customer Satisfaction

    We demonstrate honesty, integrity and fairness to our customers. We are using compliant resolution process to track and analyze customer complaints, ensure prompt reply to improve our service.

  • Competition

    We are dedicated to excellence, ethical, fair competition in the market by offering high quality products and services to our customers.

  • Compliance With Laws & Ethics

    We conduct our business in compliance with all applicable laws and regulations. Our code of ethics princibles based on trust and respect. We do not accept gifts, bribes or other benefits from individuals. Being honest with our people, public customers, suppliers, and government authorities.

  • Confidentiality & Company Resources

    We do not disclosure confidential information without a valid business purpose and proper approval. All employees with job duties that require them to handle confidential information are required to safeguard such information and only use it or disclose it as expressly authorized or specifically required in the course of performing their specific job duties. Confidential information consists of non-public information about a person and/or other companies, pricing, customer contact information, company’s financial data, manufacturing process, payroll records, salary and non-public benefits information, personnel records, including but not limited to information regarding an employee's work history, credentials, benefits, length of service, performance, and discipline.

Quality Management

Management System

Our company has implemented and obtained certification of Quality Management System according to ISO 9001 and Environment Management System according to ISO 14001.

Our first quality management system certification was issued in 1998 and first. Enviroment Management System Certification was issued in 2004. At the moment, we hold certifications awarded by the TUW NORD Company for both quality and environment management systems. The certified management system includes all our production. Our management system is being continuously improved according to update of ISO standard.

We aim to get certification for Passenger car and Commercial tires according to ISO/TS 16949:2009 at beginning of 2013.

Important milestones for management system are given below:

1998 November ISO 9001 1994 Certification
2004 March ISO 9001 2000 Certification
2004 May ISO 14001 2004 Certification
2010 March ISO 9001 2008 Certification
2010 July ISO 14001 2009 Certification

Management With Objective

To achieve main target which described with our vision statement, we set sort term strategies with “Management with Objective Approach” and “SWOT Analysis”. We work with measurable targets and plan. We measure performance of all process and review all process result and improve them periodically by means of “PDCA”.

Sort Term Company Strategies

  • Increasing of market share
  • Increasing product range by developing new product
  • Improving efficiency and productivity of process
  • Managing of financial performance and product cost
  • Managing of supplier and supplier performance
  • Complying with of EU standard
  • Continues Investment and New Technology development
  • Improving of H&R, industrial relationship and social responsibility activities
  • Management Policy

    We want be recognized as a company,

    • Adopting and implementing exemplary leadership in pursuit of common goals
    • Achieving of the results which will satisfy all stakeholders
    • Creating sustainable customer value
    • Managing of the organization with dependent and related system, process and data’s
    • Developing our company with learning, improvement opportunities and innovation and not satisfied with the current situation,
    • Providing of development and continuation of valuable partnerships
    • Maximizing of the participation of employees and maximizing of their contribution on company development,

    Engaging of the expectations of society to understand and to respond to them with transparent, accountable and high level of ethics.

  • Integrated Management System Policy

    As a customer oriented company, deems personel and environmental responsibility important, WE;

    Deliver performance on a scale over the requirements of laws, regulations and standards about labor health, labor security, environment and quality.

    With our integrated management system, We;

    • Provide our personnel with a healthy, safe and clean working environment,
    • Intend not to pollute the environment, diminish the junk waste level and to remove it permanently,
    • Utilize the technology, meeting our needs about labor health, labor security and quality expectations,
    • Use the raw materials, not having pollution and fatal risks, by considering environmental factors,
    • Intend to use global resources effectively,
    • Keep being ready for any dangerous situation,
    • Design, manufacture and present products, responding the current and future requirements of our customers on highest level,
    • Develop and improve our labor health, labor security, environment and quality systems with active and productive participation of our personnel,
    • Impose our integrated management system policy to our suppliers and solution partners.

Homologation Policy


  • Regulation (EC) No 1222/2009 Of The European Parliament And Of The Council

    Regulation on the labelling of tires. The European Tire Labelling Regulation (EC/1222/2009) introduces labelling requirements with regard to the display of information on the fuel efficiency, wet grip and external rolling noise of tires. Its aim is to increase the safety ,) the environmental and economic efficiency of road transport by promoting fuel-efficient and safe tires with low noise levels. This regulation allows end-users to make more informed choices when purchasing tires by considering this information along with other factors normally considered during the purchasing decision process.

    This Regulation is applied from 1 st of November 2012 by Starmaxx Tire.

    Regulation (EC) No 1222/2009 Of The European Parliament And Of The Council click to download
  • Commission Regulation (EU) No 1235/2011

    Amending Regulation (EC) 1222/2009 with regard to the wet grip grading of tires, the measurement of rolling resistance and the verification procedure.

    This Regulation is applied from 1 st of November 2012 by Starmaxx Tire.

    Commission Regulation (EU) No 1235/2011 click to download
  • Labelling

    On 1st November 2012, the EU regulation on labelling of tires is applicable. The label provides information on fuel efficiency, wet grip and external rolling noise through clear pictograms. The label will allow consumers to make informed choices when buying tires, ranked on a scale from “A” (best) to “G” (bad) for fuel efficency and safety. Labels will also have information of noise levels of tires and an inidication from “)” ( silent ) to “)))” ( noisy )

    Label Example
  • Polycyclic Aromatic Hydrocarbons(PAHS)

    Polycyclic aromatic hydrocarbons (PAHs) are a group of over 100 different chemicals that are formed during the incomplete burning of coal, oil and gas, garbage, or other organic compounds. PAHs are known for their carcinogenic, mutagenic and teratogenic properties.

    PAHs can be found in petrochemicals, rubber, plastics, lubricants, antirust oil, paints, leather and other products. Rubber and plastics are high risky materials containing PAHs. Tire, electronics and toys are most affected by the restriction of PAHs in EU, German and US.

    EU REACH Annex XVII has placed a restriction on the use of 8 PAHs in tires and extender oil. Tires will not be allowed to be placed on EU market if 8 PAHs exceed certain concentration thresholds listed below. The restriction also applies to the marketing of tires in EU.

    • Benzo[a]pyrene (BaP);
    • Benzo[e]pyrene (BeP);
    • Benzo[a]anthracene (BaA);
    • Chrysen (CHR);
    • Benzo[b]fluoroanthene (BbFA);
    • Benzo[j]fluoroanthene (BjFA);
    • Benzo[k]fluoroanthene (BkFA);
    • Dibenzo[a,h]anthracene (DBAhA).

    From 1 January 2010, extender oils shall not be placed on the market or used for production of tires, or parts of tires, if they contain:

    • More than 1mg/kg of Benzo[a]pyrene (BaP), or
    • More than 10mg/kg of the sum of all restricted PAHs

    This Regulation is applied from 2010 by Starmaxx Tire.

    Restrictions on The Manufacture, Placing On The Market And Use Of Certain Dangerous Substances, Preparations And Articles click to download
ELEGANT PT311 175/70 R14 88T
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